In our ever-evolving technological world, today's Big Thing will be tomorrow's Old News. It might help to know some folks who can tell the difference between a dying fad and a worthy investment.
Research in Technology can be the fine line between knowing what is worthy of your investment and what is not. It's helpful to have a company at your disposal who is continually doing research about the latest and greatest, widgets and whatnots, entering the market, to keep you ahead of the competition. To stay competitive in this market, you need to know what's on its way out, and what's up and coming. Having a company who knows these things ahead of time will save you a LOT of time and money, because while the others are still investing in glorified booster seats, you will have moved on to target ad placements on specific search engines or interactive mobile applications.