Garber 30 Minutes Jax Teaser Kathy David - Green Cove Springs, FL

Technology

Garber Auto Mall Teaser Campaign

The Garber Auto Mall tasked the Mad Men team with a way to solve the problem of misconceptions as to distance the Auto Mall is from Jacksonville area customers.  The Mad Men team came up with "30 Minutes or Less" as a new brand statement and slogan for the group.  In this teaser campaign, which centered around a couple and an independent working woman, we introduce the concept to the market as a tease of something big is coming.  So far the resutls have been great!