Garber Auto Mall Teaser Campaign
The Garber Auto Mall tasked the Mad Men team with a way to solve the problem of misconceptions as to distance the Auto Mall is from Jacksonville area customers. The Mad Men team came up with "30 Minutes or Less" as a new brand statement and slogan for the group. In this teaser campaign, which centered around a couple and an independent working woman, we introduce the concept to the market as a tease of something big is coming. So far the resutls have been great!