BE. That's Right... BE.
Be was the brand we developed for First Coast Plastic Surgery. Dr. Csikai requested a spot that was not the "norm" for doctors. We came up with a great spot highlighting patients and wonderful life changing work Dr. Csikai and the entire First Coast Plastic Surgery team were able to perform.
The brand "Be" was help focus on a consumer driven brand of "Be Confident, Be Beautfiul, Be...whatever you want" at First Coast Plastic Surgery. Spot written by creative services director Michele Bozzuto.