Digital. The word that forever was a catch all for anything that related to anything online. In some cases, we run into companies and decision makers that still feel that way. Well digital is no longer just “digital”, it is now part of the traditional marketing and advertising universe, and important to the current and future success of your business.

There are some main elements to consider when looking at digital. A true digital campaign has these elements:

SEARCH (SEM) | DISPLAY | EMAIL | SOCIAL MEDIA | SEO | ANALYTICS

Many companies will not consider each of these elements together as a true digital campaign. Remember, you are trying to follow the consumer across any platform they are leaning into. A true digital campaign is about creating an online omni-channel experience regardless of the platform they are consuming media on or the screen for that matter.  Each of these elements are important to effective online lead generation.