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Inside Our Production Arsenal at Mad Men Marketing

Producing exceptional content isn’t just about creative vision—it’s also about having the right production tools to bring that creativity to life. We pride ourselves on our ability to deliver stunning visuals, sharp audio, and a more polished production, thanks to a powerhouse lineup of production gear. Here’s a detailed look at the tools we rely on to help Jacksonville businesses shine.

Lighting the Scene, Setting the Stage

Great lighting sets the tone for any production, and we’re fully equipped to create everything from warm, inviting atmospheres to sleek, professional settings.

  • Bluetooth GVM Light Kit: This set of three lights and adjustable stands offers precision control over brightness and color temperature. Thanks to its wireless functionality, we can fine-tune the lighting from anywhere on set.
  • GVM Bulb Light & Stand: This incredibly mobile lighting setup provides soft, even illumination, perfect for interviews and product shoots. With adjustable brightness and a sturdy stand, it ensures flexibility and precision for even the most low-lit scenes.
  • Green Screens and White Screens are perfect for versatile shoots. These screens allow us to effortlessly replace backgrounds or keep things clean and minimal.

Capturing Stunning Visuals

The quality of visuals can make or break a production, which is why we use cutting-edge cameras and tools to ensure every shot is flawless.

  • Sony A7R IV Camera (x2): These high-performance cameras provide unparalleled image quality, perfect for capturing sharp details and vibrant colors, even during low-lit scenes.
  • Canon 80D: A reliable DSLR for dynamic shoots, this camera offers versatility across different types of content and is great for outdoor & midday events.
  • DJI Mavic Air 2 Drone: This drone is a favorite for adding breathtaking aerial views, giving our productions a cinematic edge, and quite simply getting places we can’t. 
    • PROTIP: Great for landscape, real estate, and long-distance tracking shots.

Achieving Crystal-Clear Audio

Sound is just as important as visuals. Our audio gear ensures every word and sound effect is captured with crystal-clear precision.

  • Tascams (x2): Compact and dependable audio recorders that capture professional-quality sound for any project. A must-have for any audio engineer on the go!
  • Rode Lav Mic Kits (x2): These wireless microphones are ideal for interviews. They allow our subjects to move freely while maintaining crystal-clear audio.
  • Rode Shotgun Mic: This mic is designed to focus on the subject and filter out unwanted background noise, ensuring heightened audio clarity in even more chaotic scenarios.

Smooth, Cinematic Shots

Whether it’s a slow pan or dynamic movement, we have the tools to keep every shot steady and cinematic.

  • Tripods (Various Sizes): Our tripods, from small tabletop models to full-sized options, provide stability for every type of shoot & angle you can imagine.
  • Edelkrone Slider & HeadPlus: Together, these tools create smooth, professional sliding shots and dynamic movements for added drama and aesthetic appeal.
  • Edelkrone Jib & Weights: Enables nuanced vertical and sweeping movements that add depth and perspective to our scenes.
  • Curved Manual Slider: Perfect for creating arcing shots that draw viewers into the frame & its contents.
  • Sony Camera Cage: Protects our cameras while offering maneuverability options for more dynamic movement within closer quarters.
  • DJI Ronin & Instaflow Gimbal: These stabilizers ensure buttery-smooth footage, even during fast-paced or handheld shooting.

Tools for Polish and Versatility

The final touches can elevate a good production to a great one, and these tools help us deliver that professional edge.

  • Teleprompter: Ensures on-camera talent looks confident and natural by keeping their focus forward while reading scripts seamlessly.
  • Lightbox: Provides soft, diffused lighting, perfect for showcasing products in their best light.
  • Cloth Backdrop Steamer: This low-key MVP is a MUST, especially when we’re on the go with our screens! Smooth out wrinkles in fabric backdrops for a clean, polished look.
  • Epson Projector & Screen: Useful for creating dynamic presentations or adding unique effects to shoots.
  • Tarion External Monitor: This monitor allows us to preview shots in real-time, ensuring the perfect framing and exposure every time.
  • iPad: A multi-purpose tool for script playback, remote monitoring, and even live feedback during shoots.
    • PROTIP: Pair it with a Micro-HDMI to USB-C cable for an additional monitor for your shoots!

Why It Matters

The right gear isn’t just about creating beautiful content—it’s about creating content that connects, engages, and tells your story in a way that stands out & interacts with your audience without interrupting them. Our arsenal of professional equipment ensures we can meet any challenge, from corporate interviews to eye-catching social media campaigns.

Ready to make your brand’s vision a reality? Contact us today to bring your ideas to life with our cutting-edge production tools and expertise.

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