The Human Billboard
Is it only a matter of time before all professional athletic jerseys implement some form of advertising? It hasn't bothered Europeans and basketball has become a global phenomenon, with similar jersey styles as a soccer jersey. Could you see Lebron James wearing a Heat jersey that had a McDonald's logo on it (and McDonald's already hosts an All-American game that sports their logo on the jersey)? I could, and I think that the advertising could be done subtly enough that it wouldn't invoke the hatred of fans. Think of the possibilities… consumers who want authentic apparel would also have the advertiser's logo on their jersey otherwise it wouldn't be identical to what the player wore. These fans would wear their jerseys, becoming human billboards for that product. Don't forget about exclusive jersey advertising rights (after all, companies pay a fortune for naming rights to the venues and not too many people stare at the exterior; they watch the star players). Not only do I think this is inevitable, but I think the U.S. should spearhead this movement. Someday, you may just see the Mad Men Marketing logo on the back of a ballcap being worn by a Jaguars or Jacksonville Suns player.
Mad Men Marketing Looking to Hire
An Account Strategist is responsible for the initiation and execution of the company’s business development strategy. He or she will be responsible for identifying new business opportunities, generating new leads, learning about a potential client’s needs, educating prospects about the agency, closing sales, and taking care of the day-to-day workings of accounts – including estimating and project management.
Our ideal candidate must be self motivated – with a positive attitude, and have the desire and ability to focus on growing new and current business. The position is suited to an individual who is “sales driven” and who can utilize his or her exceptional skills to produce effective and successful results.
Main Duties:
– Lead generation, cold calling, and getting appointments
– Develop new business relationships and grow current accounts to generate income for the company
– Present to potential clients through: direct communication in face-to-face meetings, telephone calls, and e-mails
– Actively and successfully manage the sales process: lead generation, credentials pitch, asking questions, solution pitch, negotiation, close, and delegate further tasks to internal departments
– Self-management of time and individual responsibility for new business. Support by management and staff is available for pitches and strategies
– Managing and maintaining a pipeline and ensuring all sales administration is current
– Effectively interact with other departments
Key Accountabilities:
– Establish contact with Company Directors/Marketing Managers utilizing existing or self-generated leads
– Develop and promote sound working relationships with all external customers in order to promote the company and enhance business awareness
– Develop and maintain positive relationships with agency account and creative teams
Requirements:
– 4 year degree from an accredited university
– 1-2 years of sales experience
– A positive and determined approach to researching and analyzing new business opportunities (with new and current business)
– Travel. You will be expected to spend 80% of your time out of the office in meetings.
– Valid drivers license
Desired Attributes:
– Ability to use initiative and pay close attention to detail
– Capable of hands-on problem solving, with the ability to generate ideas and solutions
– Ability to cope with competing demands and to prioritize tasks
– Strong communication skills in all forms, including written, oral, e-mail, telephone and presentation
– Excellent organizational and time management skills
– Capable of working independently with individual responsibility
EXPERTISE
Mad Men is a B2B and Business to Consumer marketing agency with expertise in consumer driven campaigns for all types of media.
ESSENCE
We empower consumer driven brands. It’s simple. We take a company’s mission statement. Strip it down to its essence. Make it speak to the consumer. And sell. You take credit for the smashing results.
NEW
Since 2008, we have the advantage of being new to the market, contributing fresh ideas to a dried up industry, with a small efficient team to produce excellent results.
ACCESSIBILITY
Mad Men headquarters is in Jacksonville, FL – In the heart of the downtown district.
Jacksonville-based Mad Men Marketing, is a privately held company servicing Jacksonville, the St. Louis area, Nashville and NYC. The company is a Full-Service marketing firm providing a variety of specialties based on client needs locally, regionally, nationally and internationally; offering interactive creative ideas, with consumer-driven branding; all incorporated through the three types of media services using our specific capabilities to get the job done. Additional information about Mad Men Marketing may be found on the Internet at www.madmenmarketinginc.com.
Contact:
J.D. Blair
President/Client Services
904-355-1766
jdblair@madmenmarketinginc.com
AntiSocial Media
Connecting with an audience is the most important goal an advertiser needs to accomplish. Beyond pushing your agenda, your message and your product… you need to connect with your consumer on their level in order to make your brand or product relevant to their daily lives.
This desire to make a connection inevitably and quite naturally found itself taking over the internet. It makes sense… Go where the people are. You cannot get through a single work day without logging on, so why not focus advertising energy to those sites which are visited most. But, how can you make your efforts social and interactive? Many have found their answer to be: By incentivizing! How many businesses have you liked simply because you liked them? Or did they have to ask you to, boasting some sort of promise? Do you still visit those websites or has the social media realm captivated your attention?
This brings me to my title for this piece, AntiSocial Media. I believe, as I said before, that social media is a necessary evil, but an evil nonetheless. And while its title implies a form of communicating which promotes social behavior, it, in fact, diminishes our abilities to be social, connect and interact on a personal level. What’s the need for calling your college buddies to catch up when you can view their lives on the internet, look at pictures of their wedding and see their kids grow up in the posted family photo albums…? No need to call your friends about buying that new house, just post it and they can take the tour themselves!
This reminds me of the car commercial where the daughter says her parents aren't really living because they don’t have any friends on Facebook, all the while, they are out enjoying their lives while she is sitting at home socializing on her computer, alone.
Through all this quick and easy connection comes a very real disconnect far greater than I think we would like to admit. What’s more important, living your life for you, or so it fills your wall nicely? Do you take pictures for yourself anymore, or has personal photography reduced itself to the sole purpose of showing off? I hope we can get back to a healthy balance of communication where we can supplement our lives with technology but not replace it entirely. Unfortunately, it has become so common, that to not have a presence means you don’t exist.
We continue this trend because “everybody else is doing it”, and I certainly have nothing against the platforms themselves, just what human nature has done with them. So, we do what we have to, to prove that we exist and that our clients do as well – but I look forward to a time where advancements improve our abilities, instead of hindering them.
Get On The Bus, Or Get Left Behind!
It's as though he had some kind of perception that increasing the visibility of his law firm were somehow detrimental to his business plan. When reading what he wrote over and over, his words had the connotation that Morgan and Morgan and the rest of the big law firms that thrive via advertising, were somehow less than honorable for incorporating methods that exceeded word of mouth.
I read those words again. This time they seemed envious…like someone who feigned distaste for something simply because it was out of their comfort zone, their little bubble of what was familiar. The last time I read that lawyer's words made me think he was a child who wanted a toy that another boy had, and acted like he didn't want it just on the off chance that the other boy would stop playing with it long enough so that he could have a turn.
The world of legal representation is like any other. You're selling something you want people to buy, but in this case, you're selling your legal expertise. How will people ever like you….ever build a rapport with you, if they don't even KNOW you? I'm here to tell you that advertising in the legal industry WORKS. I've never needed an attorney in my life, but if I did, I would surely call one that advertises because those names immediately pop into my head, and my personal opinion is that one is just as good as another for any service I may ever need.
While I'm on this legal kick today, have you ever listened to a Morgan and Morgan commercial and noticed the emphasis on “FOR the people?” For them…..not against them. Why not “for the PEOPLE”? Farrah and Farrah really “gets it” in my humble opinion, because he portrays himself as a very affable “every man”. “Call me Eddie.”….and if I were ever in Mr. Farrah's office, I might feel comfortable doing just that, and I feel that he would make me feel welcome and not overwhelmed. I salute these two law firms for doing it the right way. Some of you may tire of the Morgan and Morgan, Farrah and Farrah, and Harrell and Harrell commercials, BUT I BET YOU REMEMBER THEM.
Mad Men Marketing to Participate in Park(ing) Day!
We plan to convert one of the metered parking space in front of our 111 E. Bay Street location in Downtown Jacksonville into a living room area in order to play a DVD series marathon of the AMC Drama Mad Men, and invite the passing public to take a seat and enjoy. We are excited to take part in this national movement to transform regular parking spots, even if only for one day, into public spaces, so that anyone can come by and relax in a formerly hectic environment, for free.
Park(ing) Day will be held in Downtown Jacksonville on Friday, September 21st from 10am – 5pm.
For those of you who don't know much about Park(ing) Day, here's a brief description taken directly from the website parkingday.org:
Providing temporary public open space . . . one parking spot at time.
PARK(ing) Day is a annual open-source global event where citizens, artists and activists collaborate to temporarily transform metered parking spaces into “PARK(ing)” spaces: temporary public places. The project began in 2005 when Rebar, a San Francisco art and design studio, converted a single metered parking space into a temporary public park in downtown San Francisco. Since 2005, PARK(ing) Day has evolved into a global movement, with organizations and individuals (operating independently of Rebar but following an established set of guidelines) creating new forms of temporary public space in urban contexts around the world.
The mission of PARK(ing) Day is to call attention to the need for more open urban space, to generate critical debate around how public space is created and allocated, and to improve the quality of urban human habitat … at least until the meter runs out!
So, come join us, take the load off and spend your lunch hour, break time, or walk about… watching a great TV program in the privacy of your very own public parking space living room!