Efficiency is Key
The message I really want to convey in this blog, is KNOW WHAT YOU'RE GOOD AT and CAPITALIZE on it. Typically what we enjoy doing is something we excel in doing. America, for instance has long been trending toward a service economy from a manufacturing economy. Some people get a little disheartened that nothing is made in the USA anymore,...
Broadcast Television
Better yet, if you are small business with a budget of less than $100k per year - have you ever considered buying broadcast? You may be shocked to learn some things...Have you ever wondered how great it would be for your business if you could have a spot in American Idol? Or CSI, Blue Bloods or any other big prime...
Mobile Advertising is Taking Over
Where do you spend your ad dollars? With online usage jumping through the roof the past couple years, advertisers now have to consider this as a means of advertising. After reading an article by Richard Ting on theAtlantic.com I thought about these changes to the advertising world, and was able to put some numbers to it. People are now spending...
Creativity or Client Needs.. Which comes first?
While reading a recent article in Ad Age, I noticed the author's plea to not drop innovation and creativity just because the client does not ask for it. The ability to come up with great ideas is the whole reason we are in this business. Most anyone can do 'research' to find ways to 'best' the competition, but creativity and...
Why aren’t you looking for an ad agency? Going from good to great!
One such conversation happened about a week or so ago...when the "marketing" person at this particular company said he doesn't believe we can get better rates on ad space and that he is doing everything right and wouldn't want to risk a good thing. Now, I can agree with not wanting to mess with a good thing, but why would...