Upfronts: Selling the Sizzle
You may find yourself asking what in the world is an upfront and why is it important to me as a local business. Well upfronts are a way for the networks to showcase what is new and exciting, and what exactly they plan to highlight as it relates to...well....what they hope national shops will value as a top dollar item. ...
From BoobTube to YouTube
Many of the big national advertisers are already buying into the trend of the web video appeal, and it's only a matter of time before everyone else jumps on board. It makes sense, if you think about it. Instant gratification has always been a trend in the American lifestyle, and with Cable/Broadcast TV not only do you get less variety...
Truth in Data
Epistemology, like so many other things in the natural world, is divided into two classifications...hard and soft.This can be easily displayed using a spatial model, like this: S-----------H. On the left you have what we call knowledge by revelation, implying divine intervention, which has no tangible evidence that can back up this new knowledge that you've acquired. In the middle...
When do you no longer own YOUR ideas..?
This topic brings me to the recent law suit between New York-based visual merchandising and branding firm, Hudson & Broad, and their former clients JC Penny. The suit is about a "breach of contract and misappropriation of trade secrets." In this case, JC Penny allegedly signed a contract for use of H+B's design and idea with a promise to use...
Working hard, hardly working…
We work hard, but you can hardly call it work when you enjoy it so much! We say we are the best creative agency in town! It's not only because we come up with the best ideas, but also due to the fact that we truly love what we do. Not to say that others don't, I can only speak...