Making some bold moves – GM
So why do I like these "bold moves" Mr. Ewanick has been making? He is getting some great press for appearing to be a maverick in the advertising world. I agree with him pulling out of Facebook. As a company that has planned and run/currently running Facebook campaigns, I can understand the lack luster results experienced while running interrupting ads...
Google’s Revamped Search Engine
I read an article on this change to Google on CNN.com and wondered to myself how this will affect certain aspects of SEO, etc. The example used in the article discusses the search term 'kings'.Now kings could be a number of different things, the NHL team (LA Kings), the NBA team (Sacramento Kings), or you could be searching for an...
Mission Statement VS Branding Statement: Marketing 101
To some, the single most challenging aspect to creative advertising is drawing the line between a company's Mission and their Brand. To put it simply, your Mission is about YOU, your Brand is about the CONSUMER. Although it may seem like a simple concept to grasp, surprisingly enough, when you're in the thick of it, working with a company who...
Prophetic Presumptions As It Pertains To Paradigm Shifts
Imagine, if you will, that all the TV shows (past and present), sitcoms, Super Bowls, etc...were all available to you simply by searching for it and pushing play. Now imagine that what I just said is happening on a 60" flat screen, high-definition TV. Television is going to be dramatically changed forever and in the near future. Internet capable TV's...
Upfronts: Selling the Sizzle
You may find yourself asking what in the world is an upfront and why is it important to me as a local business. Well upfronts are a way for the networks to showcase what is new and exciting, and what exactly they plan to highlight as it relates to...well....what they hope national shops will value as a top dollar item. ...