Creativity or Client Needs.. Which comes first?
While reading a recent article in Ad Age, I noticed the author's plea to not drop innovation and creativity just because the client does not ask for it. The ability to come up with great ideas is the whole reason we are in this business. Most anyone can do 'research' to find ways to 'best' the competition, but creativity and...
Why aren’t you looking for an ad agency? Going from good to great!
One such conversation happened about a week or so ago...when the "marketing" person at this particular company said he doesn't believe we can get better rates on ad space and that he is doing everything right and wouldn't want to risk a good thing. Now, I can agree with not wanting to mess with a good thing, but why would...
Conservative Talk Radio Programming
I think there are a lot of advertisers that choose to align with a show like this. Is it because they are conservative? No it is because one thing - he has an audience! Do you consider what type of audience you are trying to reach with your advertising dollar? I think far too many times companies are choosing to...
GM partners with Manchester United
This change comes with a change in advertising for Chevrolet to a new advertising agency, Commonwealth. They replace the approximately 70 agencies that have worked on advertising for Chevrolet. They have changed up their thinking and are working to create more effective spending. An example of that is the 20 or so TV commercials pumped out for the Chevy Cruze,...
The Value of Quality versus Quantity
In our industry, when you're selling something, you always need to stay mindful of what the consumer finds valuable. But at some point along our road to get there, corporations have actually had the ability to redefine what we deem as worthy of our time and money through consistent advertising. What is value to you? Is it good food at...