Fact Where There’s Only Fiction
As we continue our pursuit to set a new bar for our industry, I too relate to the main protagonist in this series who is "on a mission to civilize". And I suppose it should not be surprising when people we encounter are confused by this approach, but it is a little saddening when someone doesn't understand your business model...
Hostels
When I was skiing in the Andes, I stayed virtually in the middle of nowhere, outside a town called Uspallata. It cost me 270 pesos for 3 nights lodging (50 dollars American). Breakfast was free every morning, there were bike rentals, horseback riding in the mountains, BBQ every night. Hostels seem to have the lowdown on all the activities around...
The Foreign Nature of Foreign Marketing
Case in point... The first advertisement that stood out to me in Italy was a HUGE ad for shopping mall outlet stores (keeping in mind that the entire ad was in English - which is a completely different topic altogether) it was on a drop cloth, suspended in the beautiful San Marco Square in Venice. It was brought to my...
Ciro Lavadenz, Thank You
Ciro is probably the most generous and accommodating man that I've had the pleasure of meeting. He possesses an intricate working knowledge of logistics, finance, and international business. Without his guidance, my experience here would have certainly been a different one. Ciro, I thank you, sir on behalf of all of us that had the pleasure of making your acquaintance....
Billboards…Are They Valuable? Is Your Message Strong?
How can you remain effective? Well I am in the midst of my cross country journey shooting the Friends, Family, Future project, and I am constantly reminded about the same lack of clarity being displayed...and yes I am seeing a TON of billboards, and this is why I started out talking about them. I saw an ad for Mc Donald's...