Where’s The Toy In My Cereal?!
McDonald's sees a spike in their sales go up every time they employ their strategy of affixing Monopoly pieces to their soft drinks and fries and a few other choice products. They reward those who super size their meals with double the Monopoly pieces. The game is so popular that if you wanted to increase the sale of a less...
Where Did The Ads Go?
In the past, Dell was unique because you could go online and customize a computer to your specifications. As a matter of fact, you can STILL do that...BUT did you KNOW that? NO, because they don't remind you that they can do that. You probably also didn't know that Dell enhanced their presence on QVC and that they added Alienware's...
Are Companies the New Consumers?
Think about it. As advertisements push the limits and our patience, Company X needs to find some way to get our attention. That is the consumer's product. We offer brand loyalty. It's no surprise that this has always been the highly coveted goal for all companies and brands... but they used to not have to try so hard. Now, they...
Mad Men Are Mad About Dining In Jacksonville
Ryan- LOS PORTALES on Belfort is my home away from home. The staff is incredibly friendly and if you know your Mexican food, you can order chorizo con queso which isn't even on the menu, PLUS they have dollar domestic beers all day, every day. Very near to the Mad Men office is UNDERBELLY which has a limited menu, but...
Working and Living Downtown
There's a different vibe here. The hustle and bustle of the city streets. Cars driving by... people talking below. The city is alive, and we are a part if it. And with that life, breathes creativity! Mad Men felt that breath of invigoration when we were finally able to expand into our new space downtown and we've been soaking it...