What does it mean to interact through advertising?
In past blog posts I have discussed my interpretation of our brand statement - "interact, don't interrupt", and how it is a way to build an effective advertising campaign around this type of thought leadership. By this type of thought leadership of course I mean a way to create ad campaigns that drive your marketing plan to the market, in...
Do you know my business? Why that question doesn’t matter…most of the time.
If the desired result is to sell more product, tell me how knowing your product helps me achieve that, when you are asking me to sell that product via advertising or SEO. See it all boils down to the consumer. What you are missing when you want your agency to be an expert in your product or service is the...
Perception is Key
His head is directly in the center of the picture, you can see his ear, followed by his body to the right. Once you've found it - you will always see it. Your brain cannot unlearn what it has already seen. It makes a lasting impression on how you now perceive the picture. So what does this say about our...
The Misconception With Auto Dealerships
Throughout my life, I've exposed myself to many career opportunities. In my early 20's, I decided to try my hand at selling cars. The good news is that the training was first rate, and the business practices employed by my dealership, in a purely ETHICAL sense, were right in line with my own set of moral values. The bad news,...
Mad Men Marketing to Participate in Park(ing) Day!
We plan to convert one of the metered parking space in front of our 111 E. Bay Street location in Downtown Jacksonville into a living room area in order to play a DVD series marathon of the AMC Drama Mad Men, and invite the passing public to take a seat and enjoy. We are excited to take part in this...