Creative Messages and Creative Media Buys…PLANNING!
I recently had a run in with a potential client that was focusing all of his/her advertising on buying leads. I asked what the number one source of advertising was, and they responded that the leads they were buying are the #1 advertising source. I thought to myself for just a minute, why does this person think that buy leads...
interact, don’t interrupt
If you do not know already, we are focused on a consumer-driven brand - "interact, don't interrupt". Why is that important? I have said in the past that you can connect in entirely new ways through a consumer-driven approach. But let's think about it for a minute by examining the Mad Men Marketing brand statement. When I developed "interact, don't...
Psychology in Advertising
Being a psychology major has provided me with significant insight into human behavior and what makes us tick. I know why we can't see well in the dark, why sense of smell is most strongly linked to memory, and I know why certain words, or lack thereof, trigger different reactions from consumers. We can get into the fun science of...
Update Your iPhone Settings!
Then it occurred to me that virtually nobody changes their default iPhone settings for their ring tone or their text alerts...myself included. That all came to a grinding halt on Saturday, and I chose the new setting "Sherwood Forest" for my text alerts. It's a beautiful tone that features a medieval trumpet, the kind that would signal to people that...
The Human Billboard
Is it only a matter of time before all professional athletic jerseys implement some form of advertising? It hasn't bothered Europeans and basketball has become a global phenomenon, with similar jersey styles as a soccer jersey. Could you see Lebron James wearing a Heat jersey that had a McDonald's logo on it (and McDonald's already hosts an All-American game that...