Bubba Watson’s Hovercraft: Marketing Genius
So, what does it take to create a sensational industry-wide buzz? Well, you need creativity, ingenuity, technology, a huge following, a name brand (or two), and perfect timing. Oakley, having teamed up with the advertising giant Thinkmodo, had all that and more when they released the video of Bubba Watson riding around on a golf course in his very own...
Never Thought I’d Be Jealous Of Kansas City
This service, which goes for $130/month for TV and internet, was originally only available in Kansas City, MO/KS (of all places) and has received such wild fanfare that Austin will be next. It's assumed that the roll-out will be implemented in Texas even faster than it was in Kansas City due to the city's higher population density in Austin. However,...
IL PAPA
Everything about Francis I, is different. He has foresaken the Papal residence in the Vatican for a humble apartment that resembles a barracks. He held a televised Easter service that showcased the Shroud of Turin for the first time in a very, very long time. He also opts to wear simple white garb in lieu of the traditionally ostentacious Papal...
Business Networking is a Contact Sport
Open Body Language When you arrive, you may be greeted by a host before being released into the wild. While scanning, you may see someone that looks friendly to talk to, so you walk up and speak with them. Typically, we are drawn toward people that appear open and friendly. So SMILE! Keeping your arms uncrossed makes you more approachable....
A Jacksonville Derby? Why not!
Our city's potential lies in our location, climate, and venues. We have music festivals, sure... But nothing like Chicago or Austin (and not for lack of space either). However; we do try, and we take advantage of every opportunity that is brought our way - or at least I think we do. There is one venue in particular that I...