Buying Media in Jacksonville
I have discussed in the past, the need for an experienced agency when buying media. There is much to consider when you buy TV for example. Do you what PUT is? How about HUT? Does it really matter? How can we better understand the market and how to buy our target demos if we are ill informed? I always feel...
50 Shades Of The Grey Market
A black market is simply illegal. It could be that the goods themselves are illegal or it could be that the goods are associated with tariffs that the seller does not wish to pay. Think of the black market as drug and arms trade. Meanwhile, the GREY market (or parallel market if you prefer) is a market price set by...
Mad Men Mock Draft In Review
1. Luke Joeckel/Eric Fisher-Kansas City: The Chiefs made this selection purely based on their scheme and what they thought Fisher could do in it 2. Eric Fisher/Luke Joeckel-Jacksonville: The best possible thing to happen to the Jags. They get the best overall talent in the draft. 3. Geno Smith/Dion Jordan-Miami (from Oakland): A good selection to put on the other side...
Mad Men NFL Mock Draft Part 4 of 4
26. Green Bay- Eddie Lacy (RB- Alabama) This selection may or may not surprise some people as he could or could not figure to be a first round pick, given his combine performance. The tape doesn't lie and Lacy is a dominant and durable back, in the same mold as Trent Richardson. I've been saying for half a decade that Green...
Real Mad Men, 1960 vs 2013
Creative One of my favorite aspects of the television show, is how they nail the creative process. The research, development, execution, and pitch. Sometimes no matter how hard you want to magically have a great idea, it just won’t come to mind. Other times you can think your idea is ground-breaking, but the client isn’t onboard with your direction. As...