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We Have Pests!!!  We actually want this one!

Category: Uncategorized • July 24, 2013

We are very pleased to announce Brandon Pest Control as our newest client to the roster.  Brandon has been serving Northeast Florida for nearly 20 years and it is one of the most recognizable brands in the market, and the state.  In addition to our excitement for working with Brandon as a company, we are looking forward to working with...

Penguins & Pandas

Category: Uncategorized • July 17, 2013

Having had a meeting with a client last week about SEO, I decided the topic of the conversation was a perfect subject to share. You may have heard people use phrases such as “panda updated” when referring to SEO practices. So, what does it mean? Panda Updates Panda updates are changes to Google’s algorithm, which penalizes sites that use thin...

OINKs, DINKs, and WOOFs

Category: Economics,Jacksonville Ad Agency,Research • July 15, 2013

During my musings about who thrives in the contemporary economic landscape, I was reminded of several acronyms.  I've isolated these 3 as a few of the top categories that generally succeed, financially speaking.  Not surprisingly, those who are more career-oriented instead of family oriented generally fair better than those who have children.  OINKs= One Income No Kids; DINKs= Dual Income...

What is a mega-brand?

Category: Uncategorized • July 9, 2013

I was reading an article on Ad Age when I stumbled across an interesting artcile about "mega-brands".  What classified a company as a mega-brand?  According to the article it is simple - they spend a TON of money.  And.  They spend a TON of money.  Oh and.  They spend a LOT of money.  Sitting at the apex of the list, living...

Jacksonville Running Company Prepares MMM for 5K

If you have ever been athletic in any capacity whatsoever, running is more than likely the hallmark of your sport.  If it's not, it's undoubtedly the cornerstone of any kind of conditioning program you may have been a part of.  I, myself (along with JD and Justin), have backrounds as athletes in our collective pasts, but any athlete invariably encounters...