Copywriting 101
To begin, copywriting is NOT the same as copyrighting. The particular service I’m explaining is where sentences are broken down and reformed to be as effective as possible. So, what does that mean? I’ll give you an example. If you own a candy store, and you say: 1) “XYZ Candy Store has awesome candy for sale, at low prices!” You...
Why I Worship At The Altar Of Google And You Should Too
Google is the leading mobile operating system with Android OS, which is used by Samsung, (which by itself has a 30%+ smartphone market share) HTC, and many other smartphones. If that didn't impress you, maybe this will. Google is obviously the world's largest search engine, but did you know that YouTube is the 2nd largest and is owned by Google?...
Great Creative, Great Results – it’s half the battle
I read an article this morning about a not so new direction Coke is taking with some of its advertising. A campaign launched today in the U.K. that depicts a split screen of two men aired. One is a 1950's man, and the other is a man in present-day. It shows a day in the life of a "man of...
The Curse of Steve Jobs’ Ghost
All that being said, the company has failed time and again to innovate in recent years. QUICK...name your favorite Apple innovation in the last two years (don't worry, I'll wait). Do you hear the sound of that void of nothingness? The great innovative company may have lost its panache when Steve Jobs left this mortal plane. Year after year and...
The Future of eSports
The greatest achievement of the International 3 is that the prize money was entirely fan-raised. DOTA 2 (Defense of the Ancients 2), is a sequel to a popular modification to the Blizzard game Warcraft 3, with Valve developing the successor. DOTA 2 is a free-to-play game, with micro-transactions for cosmetic and non-essential items. This payment model has become an increasingly...