Marketing to Millennials: Are you sure you want to?
Is this push short-sighted? There's not a doubt in my mind that what is perceived as trendy, fashionable, or "in" is influenced largely upon the opinions of the younger generation. That being said, Millennials are one of the smaller demo. groups. Not only that, but they also have much less buying power than young professionals and established businessmen and women....
Marketing Evolved
Consumers are continually becoming more and more sophisticated, especially in an age where we now quantify and track everything. This allows marketers and advertisers to embrace that kind of transparency, put together their own research, and disseminate that information to a more targeted audience, which makes your advertising far more efficient with fewer wasted dollars. The role marketing plays has become...
Painting a Town: Graffiti vs. Advertising
People have various opinions of graffiti. Many would say it is nothing more than vandalism and a disgrace to the side of a building, sign, or wall, others may see it was a hidden work of art in an unlikely place. Jacksonville is a great downtown area to analyze this. Traverse downtown and you will see incredible paintings on the...
Super Bowl vs Olympics vs World Cup
This is the epitome of comparing apples to oranges. The Super Bowl is a single-day television event, largely isolated to just the United States. The Winter Olympics, while international, doesn't have the same kind of viewership that the Summer Olympics has, possibly because it largely excludes countries that don't participate in winter sports. The Winter Olympics also has the advantage...
Reconciling Jingoistic Tendencies
Globally, many other countries work faster, longer, more cheaply, and take greater pride in their work than we do. If we can look beyond our own self-entitled way of thinking, perhaps we can improve our metrics concerning GDP per capita, quality of life, income disparity, and many others. People used to take so much pride in the goods that were...