Guide To World Cup Advertising Success
The World Cup is a great place to raise brand awareness, but probably isn't the event you're going to debut a new product or unveil a revolutionary idea. This is simply because the World Cup has a global viewership and is fragmented based largely upon national allegiances. For instance, viewership in England among women increases from 38% to 46% when...
The Epic Battle for Net Neutrality
What is net neutrality? Well, net neutrality is the “principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.” Basically, one website can’t be favored over another in terms of speed or accessibility just because they paid for it. Typically, when this topic is...
Netflix Re-brand and More
The logo has received mixed reviews by various internet blogs. Some people think that the new logo is more modern and shows that Netflix is moving away from being just a movie platform. It represents their move into original content such as House of Cards and Orange is the New Black. Others feel that the new logo is a downgrade...
Jacksonville Tourism?
Jacksonville may not be perceived as the most touristic city in Florida. It doesn’t have the appeal of giant theme parks or the pull of the well-known Keys, but therein lies the potential. Jacksonville is less crowded than many of the ‘hot spots’ in Florida. When people road-trip to Florida, Jacksonville is potentially the first Florida city they drive through,...
Mad Men Marketing 2014 NFL Mock Draft
1. Houston Texans - Jadeveon Clowney (DE South Carolina) For some reason, everyone seems to think that Houston really wants to go QB here. Quarterback IS the most important position on the field, but none of the quarterbacks in this year's class are worthy of the #1 overall pick. For that reason, how can you possibly pass up the opportunity to pair...