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Netflix Re-brand and More

Category: Advertising,Jacksonville Ad Agency,Media,Television • May 15, 2014

The logo has received mixed reviews by various internet blogs. Some people think that the new logo is more modern and shows that Netflix is moving away from being just a movie platform. It represents their move into original content such as House of Cards and Orange is the New Black. Others feel that the new logo is a downgrade...

Jacksonville Tourism?

Category: Jacksonville Ad Agency,Local • May 6, 2014

Jacksonville may not be perceived as the most touristic city in Florida. It doesn’t have the appeal of giant theme parks or the pull of the well-known Keys, but therein lies the potential. Jacksonville is less crowded than many of the ‘hot spots’ in Florida. When people road-trip to Florida, Jacksonville is potentially the first Florida city they drive through,...

Mad Men Marketing 2014 NFL Mock Draft

1.  Houston Texans - Jadeveon Clowney (DE South Carolina)  For some reason, everyone seems to think that Houston really wants to go QB here.  Quarterback IS the most important position on the field, but none of the quarterbacks in this year's class are worthy of the #1 overall pick.  For that reason, how can you possibly pass up the opportunity to pair...

The Less You Do….The More You DO

As I perused AdAge this morning, I stumbled upon a lengthy article about Eat24 parting ways with the "social" giant.  I must say that Eat24 made some very valid points.  Facebook has been acquiring a wide array of social media companies as well as some more questionable acquisitions in the form of Oculis Rift, a VR gaming company.  The push...

More Platform Jumping Than Ezio Auditore

What this means is that if you were to view an advertisement on your laptop, in theory, the same ad would appear on your smartphone or tablet.  This would be absolutely HUGE if it works as anticipated.  Currently, this is in a sort of beta phase, with large agencies with high traffic testing this nouveau hashtagging system.  If this works,...