Nike Aired Its First Super Bowl Ad in 27 Years — And It’s ALL Women.
Nike came in HOT for Super Bowl LIX, dropping a game-changing ad composed of all iconic women in sports and narrated by recent Grammy award-winning rapper, Doechii. I was only half paying attention to the game, but I was immediately locked in once this ad began. Nike has been around since 1971, and actually even a few years before that,...
Michelob Ultra’s ‘The Ultra Hustle’ Ad: Pickleball, Beer, and the Ultimate Sneaky Hustle
If you haven’t seen Michelob Ultra’s "The Ultra Hustle" yet, stop what you’re doing and go watch it. Seriously. This ad has everything: Catherine O’Hara, Willem Dafoe, pickleball, and the sneakiest, most conniving beer hustle you’ll ever witness. It’s funny, unexpected, and a total win in the world of advertising. Let’s talk about why this commercial works so well—and why...
Evaluating the Best Super Bowl Ads of 2025
The Super Bowl is more than just a championship football game—it’s the grand stage for the most anticipated advertisements of the year. In 2025, the best ads were front-loaded in the first half, which, given the tough loss suffered by the Kansas City Chiefs against the Philadelphia Eagles, was probably a good thing for viewers looking for some lighthearted entertainment....
How Many Ad Creatives Are Needed for a Successful Social Media Campaign?
1. Preventing Ad Fatigue Ad fatigue arises when users repeatedly see the same creative and begin to overlook it. When this happens, performance can decline, and costs often escalate. Frequency Awareness: Most social platforms provide frequency metrics to indicate how many times each user sees a specific ad. Performance tends to drop once this metric exceeds certain levels. Rotational Approach:...
Headshot Lighting Techniques: Why Hiring an Agency Makes All the Difference
A professional headshot isn’t just a photo; it’s your first impression, your calling card, and often the foundation of your personal or professional brand. Whether you’re an entrepreneur, actor, or corporate executive, your headshot communicates who you are. And when it comes to capturing the perfect shot, lighting is everything. At Mad Men Marketing, we understand how the right lighting...