How Many Ad Creatives Are Needed for a Successful Social Media Campaign?
1. Preventing Ad Fatigue Ad fatigue arises when users repeatedly see the same creative and begin to overlook it. When this happens, performance can decline, and costs often escalate. Frequency Awareness: Most social platforms provide frequency metrics to indicate how many times each user sees a specific ad. Performance tends to drop once this metric exceeds certain levels. Rotational Approach:...
Headshot Lighting Techniques: Why Hiring an Agency Makes All the Difference
A professional headshot isn’t just a photo; it’s your first impression, your calling card, and often the foundation of your personal or professional brand. Whether you’re an entrepreneur, actor, or corporate executive, your headshot communicates who you are. And when it comes to capturing the perfect shot, lighting is everything. At Mad Men Marketing, we understand how the right lighting...
Inside Our Production Arsenal at Mad Men Marketing
Producing exceptional content isn’t just about creative vision—it’s also about having the right production tools to bring that creativity to life. We pride ourselves on our ability to deliver stunning visuals, sharp audio, and a more polished production, thanks to a powerhouse lineup of production gear. Here’s a detailed look at the tools we rely on to help Jacksonville businesses...
Lights, Camera, Action! What Goes Into a Video Shoot at Mad Men Marketing
In today’s content-driven world, high-quality video production can be the linchpin of a successful marketing strategy. Our video shoots are more than just hitting "record"—and yours should be, too! Here’s a deep dive into what goes into making a stellar video, from pre-production to post-production. Pre-Production: Laying the Groundwork for Success Before any camera is switched on, thorough planning is...
What is the Difference Between Hulu and Amazon Prime Video for Advertising?
As digital advertising continues to evolve, more businesses are turning to streaming platforms to reach their target audience. Many of our clients ask about the differences between advertising on popular platforms like Hulu and Amazon Prime Video. While both platforms offer powerful ways to connect with viewers, they each have unique features that can affect your marketing strategy. Here’s a...