A Blog About Blogging
How Can A Blog Impact My SEO? Simply put, maintaining an up-to-date blog allows you to boost your search engine optimization in that, when you offer relevant information and answers, search engines will be more likely to position you higher up on their results pages. In other words, when a customer searches a specific question on Google, the...
How Online Marketing Strategies Are Evolving Into 2021
So if you’re wondering how 2020 has generated lasting changes in the world of online marketing strategies (and how that might impact your plans for 2021), we’ve got you covered. Brand Activism, Engagement, and Transparency on Social Media Constructing Conversations and Cultivating Communities Did you know that, according to Forbes, approximately 62% of millennial consumers have affirmed they’re...
Services, Solutions, and Skills: Why Social Media is Integral to Your Marketing Strategy
After the days of shuffling around your “top friends,” adding music to your profile, and seeing Tom’s face consistently popping up across the platform, it’s hard not to laugh a little as we now watch TikToks, monitor political news on Facebook, and plaster our pet photos across Instagram. That is to say, social media has grown, hasn’t it? And,...
Digitally Designed, Expertly Executed: Using Google Ads for Your Marketing Strategy
Results Within Reach Before diving into the finer details of numbers and statistics, we simply cannot stress enough the overall control and transparency that optimized digital advertising can provide, particularly when one utilizes Google Ads as a major component of their advertising strategy. This is because Google Ads (formerly known as Google Adwords) allows you to track and...
Enterprise Digital Marketing Solutions = BOXED (I mean lazy) digital marketing solutions.
I recently spent some time at a convention in....let's call the city.... Dallas, which was hosted by a digital marketing company that specializes in digital marketing solutions for the automotive industry. Which is already crazy to me, as an advertising/marketing professional, it is not beneficial to advertise to a vertical....shouldn't we be advertising to consumers? Thus we should be experts...