The Three Steps Involved in Creating a TV Commercial
“It is expected that TV advertising revenue in the United States will grow … to 81 billion [dollars] in 2025,” Statista reports. And oh, we know: you want in on that. But without experience behind the camera — let alone walking meticulously through each step of commercial advertising — you might (understandably) not know where to start. So, if you’re...
Top Reasons Why Great Copywriting Matters in Advertising
In a world where videos and photos are all but overtaking our collective attention spans, you might focus your marketing efforts more on painting a picture than you do crafting a beautiful sentence. After all, this is a common sentiment today. But while design is one of the most aesthetically effective means of capturing an audience’s waning attention, you can’t...
Best Practices for a Creative and Productive Day!
As creators, we can’t always control our creative flow and, consequently, our productivity level. Fortunately for us, there are practices we can implement that just might increase creativity and production in our daily lives. Here are a few that we recommend: Get in Touch with Your Intuition Albert Einstein called the intuition “a feeling for the order lying behind the...
Building Brand Emotion Through a Tagline
Does your brand connect with people emotionally? And If your brand was a person, how would you describe its personality to someone? These are important questions to ask. Your emotional connection with the consumer is integral when trying to establish your brand and identity. There’s a difference between telling people who you think you are and inviting them into your story....
Parsing Through the Costs of the Macy’s Thanksgiving Day Parade
Originating as “Macy’s Christmas Day Parade” with live animals in 1924, the modern Macy’s Thanksgiving Day is a cherished hallmark of our country, garnering millions in both views and dollars every year. Costing anywhere from $10 million to $13 million in production cost on an annual basis, families have a tradition of remaining glued to the TV as they watch...