BLOG



The Wage Gap in Tech: No Industry is Immune

Category: SHE Matters • June 14, 2022

We know that the gender wage gap exists, and we know it’s not going to manifest in exactly the same way for women of different races or socioeconomic backgrounds. But how might their job fit into the larger picture? The Inconsistence of Industries The pay gap won’t look the same between any two working women, seeing as the industry they...

S.H.E. Matters & Negotiations: Can We Put Our Money Where Our Mouth Is?

Category: SHE Matters • May 16, 2022

The wage gap and the broken rung are but two phenomena among many that illustrate women’s inequality in the workplace. And seeing as both have to do with a woman’s position and subsequent compensation, there’s another topic all its own that deserves attention: The matter of salary negotiations. Namely, how have they contributed to workplace inequality, and what can women...

Finding the Best Front for Your Brand

Category: Branding • May 16, 2022

Choosing the perfect font to represent your brand can be harder than choosing the right thing to watch on Netflix, so what’s the first step? Step 1: Know Yourself Before you choose a font, it’s important to have a solid understanding of your brand’s identity. Every brand has a personality. Coming up with a few adjectives that describe your business’s...

Top 3 Reasons You Need Social Media for Your Business

Category: Social Media • May 12, 2022

We would be lying if we said we weren’t aware that some businesses are more reluctant than others to fully embrace the novel outlet that is social media. But, in the digital age, one thing is for sure — by ignoring and/or underutilizing social media, you are only leaving money on the table. After all, social media has proven to...

Mad Men(tal Health Awareness) and the Military Community: The Details Behind the Agency’s 2022 Initiative

Category: Initiatives • May 1, 2022

No one is immune to the potential havoc poor mental health can wreak, albeit some are more likely than others to develop such conditions over time. In particular, military veterans and their families are susceptible to these challenges, making the Jacksonville community especially prone to mental health-related struggles. Thus, as the National Mental Health Awareness Month theme for 2022 is...