What is a Social Media Advertising Agency?
Put simply, a social media advertising agency is an agency that offers comprehensive services throughout a variety of marketing channels and mediums — with a primary focus on social media, its algorithms, and its trending content. After all, while social media is just one cog in the proverbial marketing machine, it’s coming to be, well, the primary one. Thus, here...
7 tips on taking better photos for social media
There are several different components that make up a successful social media page, but one of the most important is quality imagery. As a marketing agency, social media can be one of the best places to engage our audience. That’s why we understand the importance of a great photo. We don’t need expensive cameras to take quality photos. Our cell...
Brand Guidelines 101
What Is A Brand Guideline? A thorough brand guideline or style guide is a must-have for any business, big or small. The purpose of a brand guideline is to break down your company’s personality and aesthetic in a document for other creatives to utilize. By providing a comprehensive manual for designers to use, you can ensure that the message, tone,...
4 Tips for Shooting Video of Yourself on Your Phone
Setting Choose a space that is well-lit with as little background noise as possible. Avoid spaces where you will be back-lit, such as sitting in front of a window or a lamp, as this could cause you to be silhouetted and difficult to see. Position yourself to keep your main light source in front of you. Also, avoid spaces where...
The Wage Gap in Tech: No Industry is Immune
We know that the gender wage gap exists, and we know it’s not going to manifest in exactly the same way for women of different races or socioeconomic backgrounds. But how might their job fit into the larger picture? The Inconsistence of Industries The pay gap won’t look the same between any two working women, seeing as the industry they...