Team Take: The Super Bowl Sprints to the Past with a Heaping Spoonful of Nostalgia (By Ryan)
Alright, the Super Bowl concluded last night and I no longer have to listen to very loud and overconfident Eagles fans boast about their team for another year (although I do have to hear them complain about officiating). I was at a neighbor’s house for the first half taking notes on, well… Apple’s Notes app until I decided I needed...
Team Take: Mo’s Take on the 2023 Super Bowl Ads (By Mo)
The Super Bowl ads are like the Grammy’s to those of us in the advertising industry. For $7 million per 30 seconds and a whole year to produce it, we see the best of the best during the big game. So, how did 2023 fare? While there was no “Hey kid, catch” (Hey Kid, Catch | Mean Joe Greene for...
Team Take: Dunking on Dunkin’ — Brand Reaches a New JLO with Has-Ben Casting (By Brian)
Last night during the Rihanna concert, a number of high-profile advertisements were shown. Of these, there were great ones (Will Ferrel in Bridgerton, m&m’s with clams) and lame ones (Will Ferrel in Stranger Things, the Tubi Bunny), and weird ones (Adam Driver saying website until it didn’t sound like a real word anymore). But there was only one with Bennifer....
Team Take: Mayonnaise with a Mission — Hellman’s 2023 Super Bowl Ad (By Sam)
We need to do a better job at making taste, not waste. At least, that’s what Hellmann’s promoted during its 2023 Super Bowl Commercial, featuring Brie Larson, Jon Hamm, and Pete Davidson. Of course, every year the commercials themselves are considered a major part of the Super Bowl event, particularly with the sense of humor that is invariably infused into...
S.H.E. Matters: Breaking Down the Boys’ Club That is Construction
As the construction industry continues to be one of the most male-dominated fields in America, it is becoming increasingly important to address issues of gender inequality and promote diversity within this field. Despite efforts over the years, women still make up a small percentage of workers in construction and face a considerable wage gap compared to their male counterparts. Let’s...