5 Insights on Intellectual Property
Most of us, at one point or another, have seen those small encircled letters accompanying a logo or design. Well, that letter is a symbol denoting one's intellectual property. Intellectual property, or IP, is something one creatively contrives. This could be a work of art, a tagline, a logo, or an invention. There are five types of IP that are...
S.H.E. Matters: Bringing Home the Bacon (Or Not) in Florida
The gender wage gap is not a new phenomenon, nor is it occurring in any one isolated area of the United States. That being said, how often do we actually stop to learn more about how it functions at home and in our own communities? After all, the gender wage gap is not some unfortunate thing that is happening somewhere...
What is a Social Media Advertising Agency?
Put simply, a social media advertising agency is an agency that offers comprehensive services throughout a variety of marketing channels and mediums — with a primary focus on social media, its algorithms, and its trending content. After all, while social media is just one cog in the proverbial marketing machine, it’s coming to be, well, the primary one. Thus, here...
7 tips on taking better photos for social media
There are several different components that make up a successful social media page, but one of the most important is quality imagery. As a marketing agency, social media can be one of the best places to engage our audience. That’s why we understand the importance of a great photo. We don’t need expensive cameras to take quality photos. Our cell...
Brand Guidelines 101
What Is A Brand Guideline? A thorough brand guideline or style guide is a must-have for any business, big or small. The purpose of a brand guideline is to break down your company’s personality and aesthetic in a document for other creatives to utilize. By providing a comprehensive manual for designers to use, you can ensure that the message, tone,...