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I met a fellow from Australia this past weekend, and as we were watching a the Italy/England "football match" or as we would call, soccer game.. I noticed that he was continually either, very amused or quite offended by many of the commercials he has seen on TV in the States. I found it interesting that he had such an interest and almost emotional reaction to so many of our ads. As I plan to head abroad for the next couple weeks, I am excited to do a bit of research, myself, to see exactly how different the ads are "over there" and how we measure up...

Posted by michele in Advertising, Jacksonville Ad Agency, Jacksonville Advertising Agency, Media | June 26, 2012

As I head to Italy - I will be on the lookout for all sorts of traditional and nontraditional media expressions and impressions alike.  I'm looking forward to report on my findings, so as this initial set-up may seem short, the American market will get biweekly updates from me abroad as I observe, react and report on how those Europeans do it differently.


Stay tuned for an exciting adventure through the World of Advertising!

Tagged as european advertising,italy,jacksonville ad agency,jacksonville advertising,jacksonville advertising agency,michele bozzuto