As new mediums for reaching audiences continue to rise and fall, it goes without saying that the advertising industry will only continue to expand and flourish. But the digital age of advertising? Well, that one is here to stay … especially thanks to the proliferation of Google Ads.
Results Within Reach
Before diving into the finer details of numbers and statistics, we simply cannot stress enough the overall control and transparency that optimized digital advertising can provide, particularly when one utilizes Google Ads as a major component of their advertising strategy.
This is because Google Ads (formerly known as Google Adwords) allows you to track and measure your results to the nth degree, thereby increasing your ability to adjust your budget or campaign strategy as you see fit. And while its overall control and transparency have already exceeded expectations, it will only continue to get better from here.
This is because the flexibility of Google Ads extends to that of tracking efficacy. Where measuring your return on ad spend (ROAS) from traditional media may prove challenging — if not inaccurate, at worst — the transparency of Google Ads’ measurements can provide you with clear and detailed results that enhance your ability to both target your ideal audience and capture more leads.
After all, when utilized correctly, “about four times as many people are more likely to click on a paid search ad on Google (63%) than on any other search engine, [including] Amazon (15%), YouTube (9%), and Bing (6%),” as reported by Clutch in 2019.
Tracking Your Investment, Tracking Your Success
Speaking of tracking your results, digital advertising is all about knowing your conversion rate and how, exactly, your leads are interacting with your brand. Whether you’re reviewing the rate of app installations, form submissions on your website, or even phone calls and store visits as a result of your customers’ online searches, this information is invaluable to both you and your business if you are going to meet or exceed your year-over-year growth goals.
The good news? Google can provide you with this and more.
Perhaps this is why, according to research conducted by SEMRush, 62 percent of marketers use leads as a primary metric (rather than impressions, for example) for measuring their success, with approximately 67 percent of the participants relying on search-engine optimization (SEO) as their preferred method for achieving results.
And when you begin to truly invest in your company’s SEO and pair that with Google Ads, your marketing strategy can only become that much stronger. Thus, if your business is ready to dive into the rich world of digital advertising, Google is simply the logical (and most profitable) place to start.
Signing Onto Your Strategy
All that being said, a robust advertising plan would ideally include multiple mediums for calling consumers to action — like television commercials, radio spots, billboards, and more — as they all serve to complement one’s digital efforts.
And here at Mad Men Marketing, our digital team comes equipped with an array of services and skills, thereby allowing you to mix and match your ideal marketing mediums while continually optimizing your digital strategy.
We understand that trying to do this on your own is daunting to say the least, and that to someone that doesn’t spend a lot of time doing it is easily overwhelmed by everything that can be done and that needs to be done. We don’t just offer expertise, we offer digital strategists and developmental specialists who are ready to help you enhance your overall business model. If you’re ready to interact with your customers (as opposed to interrupting them), contact Mad Men Marketing today by calling 904-355-1766!
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