The Super Bowl is more than just a championship football game—it’s the grand stage for the most anticipated advertisements of the year. In 2025, the best ads were front-loaded in the first half, which, given the tough loss suffered by the Kansas City Chiefs against the Philadelphia Eagles, was probably a good thing for viewers looking for some lighthearted entertainment.
Before diving into my top pick, here’s a quick rundown of a few standout commercials that deserve an honorable mention:
- Ritz Crackers featuring Aubrey Plaza (and friends) – A quirky, star-studded ad that brought humor and charm.
- Stand Up to Hate with Snoop Dogg and Tom Brady – This ad was in my top three for its strong message and creativity, punctuated perfectly by Snoop’s delivery at the end.
- WeatherTech’s Old Ladies – If Liquid Death can make water exciting, WeatherTech made rubber floor mats amusing in an unexpected way.
- Ram Trucks’ Goldilocks – A testosterone-fueled reimagining of the classic children’s tale, blending ruggedness with nostalgia.
- Angel Soft’s Bathroom Break – A clever, well-timed spot that capitalized on a natural Super Bowl moment.
- Post Malone’s Bud Light Cul-de-Sac Party – Another entry in the Bud Light playbook that delivered good vibes and brand recognition.
- MSC Cruises with Drew Barrymore and Orlando Bloom – Highlighting the cultural divide between the U.S. and England with humor and elegance.
- Super Boston Dunkin’ Ad – Ben Affleck’s return to Dunkin’ was packed with heavy Boston accents and familiar faces, making for a crowd-pleasing hit.
My Favorite Ad of the Night
The standout ad for me was Meta’s collaboration with Ray-Ban, featuring their new smart glasses. The commercial kicked off with Chris Pratt using the Meta AI within the glasses to inquire about some artwork he’s observing—a banana duct-taped to a wall. The AI informs him that the piece is valued at $6.2 million.
The scene then shifts to Chris Hemsworth, who is casually eating the infamous banana. Though he’s also wearing the Meta glasses, he doesn’t seem to be using them—though, let’s face it, he can make anything look stylish. Pratt, in shock, exclaims, “That’s a 6.2 million dollar banana!” to which Hemsworth replies, “Are you kidding?”
Their ensuing scramble to replace the banana leads them to a sleek, well-stocked refrigerator, revealing that they are actually inside a private collection rather than a museum. Enter Kris Jenner, the art’s owner, who sternly asks, “Who eats art?!” In an attempt to deflect, Pratt and Hemsworth bumble their way into demonstrating the AI’s functionality: “I think you’re supposed to say, ‘Hey Meta, who eats art?’ and then Meta would say Chris Pratt,” as Pratt points at a Hemsworth in shock. The ad closes with Jenner deadpanning, “Hey Meta, call my lawyer,” before the Meta and Ray-Ban logos appear, along with the glasses’ $299 starting price.
Why This Ad Stood Out
This commercial wasn’t just funny and packed with pop-culture relevance; it showcased a product that could genuinely change consumer technology in a meaningful way. Much like the rise of smartwatches, these AI-powered glasses have the potential to redefine how we capture and interact with the world around us.
For younger generations who document their lives on social media, or for influencers who rely on seamless content creation, these glasses streamline photography, video recording, and AI-driven assistance. The ability to take natural, unobstructed mirror selfies, capture videos effortlessly, and receive instant answers makes them a game-changer. Given their stylish design, reasonable price, and practical functionality, these smart glasses could become a major hit in the wearable tech industry for years to come.
Elevate Your Brand with Mad Men Marketing
Super Bowl ads prove time and time again that great storytelling, creativity, and cultural relevance drive brand success. If you want to make an impact with your advertising, whether it’s through engaging digital campaigns, compelling TV spots, or innovative branding strategies, Mad Men Marketing can help. We specialize in crafting powerful, results-driven marketing campaigns that resonate with audiences and elevate brands to the next level.
Let’s create something unforgettable together. Contact us today to start shaping the future of your brand’s advertising strategy.