I don't fault Jones-Drew one bit for wanting to renegotiate. He's 27. He's in the prime of his career and a franchise player, playing a position with a very short shelf-life. He's the face of the franchise and receiving mediocre pay. Aside from that, Jacksonville could use more marquis players that spend their careers exclusively in Jacksonville, a la the beloved Fred Taylor. Jacksonville could be the new Mecca for runningbacks the way that Penn State markets themselves as Linebacker U or the way my alma mater, Southern Illinois University markets the defensive effort put forth by their tenacious defense on the basketball court as “Floor Burn U”.

Gene Smith, as general manager, is granted an enormous amount of clemency due to the fact that we have a novice owner, and he can leverage his knowledge and experience in his favor. Not only would releasing or trading MOJO result in poor fan reaction and possibly turnout, but it would change the culture of football in Jacksonville, and that's a very dicey thing to do. Without being too heavy-handed with the econometrics, it makes financial sense to give MOJO the contract extension he seeks (around 4 years with elevated salary and some performance incentives should do). You can even include in the contract that he MUST always appear at mini-camp and other optional team activities.

This blog is meant to be two-fold…shedding light on a flawed advertising campaign, and for me, as a 3rd party to parlay my wisdom to the business public and pray to the football Gods that Gene Smith or other top executives within the Jaguar organization read this and elect to alter their perceptions of the current situation facing our beloved Jaguars. Come what may, I will always be a Jags fan to the end.