Here at Mad Men Marketing we do things differently. And you can't very well say something like that without actually practicing what you preach, now can you? So, in order to stay true to ourselves by continuing to evolve - ensuring our clients are getting the best service with the newest and greatest forms of research, thought, and technologies out there - we've decided to change the way we view Media.
If you think of it in the most logical sense of how a company promotes itself - there are really only 3 Kinds of Media you need to concern yourself with: Paid, Owned, and Earned.
Paid Media is very much like it sounds - it's the advertising you Pay for.. TV commercials, print ads, billboards, SEM/internet ads... In short, Paid Media is what people typically think of when you mention basic advertising.
Owned Media is a little more complicated, but still very much self explanatory - It's the media you put out in the market that you Own. Whether it be your Brand, Logo, tagline(s), business cards, letterhead, social media platforms (Facebook, Twitter, YouTube, etc..) and your website, among other things.
Earned Media is your ultimate goal when embarking on your personal advertising journey. Again, Earned Media is fairly self explanatory - It's media that you Earn, based on your Paid and your Owned efforts. Earned Media is "free", favorable publicity through efforts other than your own advertising. So, when someone 'shares' a post on your Facebook page, or the newspaper prints an article about you, .. That's earned, by your positive efforts and reputation. All good media efforts lead to Earned Media.
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Our top managers have worked with local and regional agencies over the past 10 years, and we have come to realize that effective media planning and effective media buying isn't something to be taken lightly. Following an effective creative brand development strategy, planning and buying are of utter importance. Our unique approach to non-commissioned revenue fees schedule allows us to focus on what is best for you, the client, not what is best for the firm or billing hours.
We also believe that implementing an effective marketing strategy has to do with which channels best serve your needs. Our research is second to none and will never place your advertising dollars across multi-platform channels unless our research indicates we do so.
So many agencies today believe that good creative displayed on a billboard, heard on the radio, seen in print, watched on television is enough to get the job done. Do not forget that today's consumer is in control and consuming media on demand. We have a proprietary strategy that will allow you to interact with your customer and measure ROI like never before!
Everything starts with a great idea. Spend 30 minutes with us and you will see how we are rebranding Jacksonville! Whether you are looking for Advertising, Branding, SEO, a New Website or any other service that relates to your marketing and bottom line growth, consider us for your Design, Strategy, and Technology needs. We want to show you that this company is led by ideas!
What is foresight to Mad Men Marketing? It's the ability to anticipate what your customer is thinking and what they will respond to. In advertising, you need to be able to distinguish yourself from what they've already heard and deliver something completely different, something consumer driven. It's important to remember that in the age we live in, the customer is in control. Information and products are at our fingertips.
We know the message you want to convey, and we also know what the customer wants to hear. You see, it's our job to bridge the communication gap, and translate your marketing mission to their desired product source.
This is how we developed our branding statement of "interact, don't interrupt" - playing with the fact that most advertising is interruptive to the general public because those advertising are more concerned with getting their message delivered, they do not concern themselves as much with thinking about what matters to the customer. By engaging them and speaking to them in their language creates an interactive approach where your advertising message is welcomed and received, instead of muted.
We serve our national and regional clients the same way we service our local clients - with detailed research and detailed analytics. Companies can ultimately measure the success of a campaign by one thing - increase in sales. But in case you were wondering how we better gauge the success of an advertising or iPR campaign while we wait for the year end sales reports, here is what Mad Men Marketing does:
1. Google Analytics
2. Call tracking software
3. Weighted media campaigns
4. Direct response
5. Research and qualitative reporting
6. Social Media measurement
We are always working to improve our business internally, to better serve your advertising needs. These 6 measurement tools are paramount to our decision making process in developing an action plan that is fully executed and even more important; a scalable plan. We deliver measured results beyond phone calls and leads, and sales - we deliver Mad Measurement.